True Blue Maryland Crab Meat
Only a small number of restaurants in Maryland reliably make their crab cakes from local crabmeat and the state does not require restaurants to identify the specific source of the meat. It’s time to stand behind our crab cakes and crab meat and proudly support this local luxury. True Blue, a new labeling and promotion initiative from the Maryland Department of Natural Resources (DNR), is going to be your way to find out which restaurants are serving this local delicacy.
“Customers can look at a menu and know right away that they’re getting what they think they’re getting,” said Steve Vilnit, Director of Fisheries Marketing for the Maryland Department of Natural Resources. For years it has been an open secret that many “Maryland crab cakes” may be made Maryland-style, but not necessarily with Maryland, or even American, crabmeat.
The ‘True Blue’ certification program allows restaurants serving Department-verified Maryland blue crab product to use a special logo in marketing or advertising the product. Once a restaurant is signed up they will receive a ‘True Blue’ logo to signify to their patrons that they are True Blue Certified! The DNR isn’t stopping there; they plan on helping to promote the restaurant’s participation through a new ‘True Blue’ website, a mobile phone app, their social media and the marylandseafood.org website that gets nearly 100,000 visits a month!
How can you sign up?
Contact Steve Vilnit with the Maryland DNR.
If you are a restaurant, retail store, caterer, or other foodservice establishment that is interested in joining the
True Blue program please fill out this application and fax it to Steve Vilnit at 410-260-8279.